TIGblogs - Zach

With 39.5 Million people living with AIDS in the world, we have just recently begun starting to take action. Many campaigns are out there, but The (RED) Campaign is one unique endeavor striding to make a difference against HIV/AIDS.

What's it all about?, How does it work?; your probably asking. Created by the singing activist Bono and Chairman of DATA Bobby Shriver, they partner with "ironic brands" (Apple, Motorola, GAP) and a percent of the profits are donated to the Global Fund. Even top corporations like American Express have partnered with this extraordinatry company.

(RED) believes you really CAN make things happen. So the next time you are considering buying an iPod or cell phone, check out (RED). Do the (RED) Thing!